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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Lonely Planet: The world's leading travel guide publisher*
A journey through the best cities in the world. This mini edition transforms Lonely Planet's bestselling The Cities Book from essential coffee-table tome to constant bedside companion. The full-colour edition highlights the clamour and throng of our favourite urban landscapes. Filled with breathtaking photography, perfect for the armchair traveller.
Authors : Written and researched by Lonely Planet.
About Lonely Planet : Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, and a dedicated traveller community. Lonely Planet's mission is to enable curious travellers to experience the world and to truly get to the heart of the places where they travel.
TripAdvisor Travellers' Choice Awards 2012 and 2013 winner in Favorite Travel Guide category
'Lonely Planet guides are, quite simply, like no other.' - New York Times
'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)
*#1 in the world market share - source: Nielsen Bookscan. Australia, UK and USA. March 2012-January 2013
THE UPDATED DEFINITIVE REFERENCE ON MEDICAL AND DENTAL OFFICE DESIGN
Medical and Dental Space Planning is an indispensable guide to the myriad of details that make a medical or dental practice efficient and productive. The unique needs of more than thirty specialties, as well as primary care, are explained in the context of new technology and the many regulatory and compliance issues influencing design. Concepts are also presented for ambulatory surgical centers, diagnostic imaging, clinical laboratories, breast care clinics, endoscopy centers, community health centers, radiation oncology, and single-specialty and multispecialty group practices and clinics. A thorough review of the latest dental technology and many creative space plans and design ideas for each dental specialty will be of interest to both dentists and design professionals. Important topics like infection control are top of mind, influencing every aspect of dental office design.
An "inside look" at what goes on in each specialist's office will familiarize readers with medical and dental procedures, how they are executed, and the types of equipment used. Technology has radically impacted medical and dental practice: digital radiography, electronic health records, mobile health devices, point-of-care diagnostic testing, digital diagnostic instrumentation, CAD/CAM systems for digital dental impressions and milling of restorations in the dentist's office, portable handheld X-ray, and 3D cone beam computed tomography for dentists all have major implications for facility design.
The influence of the Affordable Care Act is transforming primary care from volume-based to value-based, which has an impact on the design of facilities, resulting in team collaboration spaces, larger consultative examination/assessment rooms, and accommodation for multidisciplinary practitioners who proactively manage patient care, often in a patient-centered medical home context.
The wealth of information in this book is organized to make it easy to use and practical. Program tables accompany each medical and dental specialty to help the designer compute the number and sizes of required rooms and total square footage for each practice. This handy reference can be used during interviews for a "reality check" on a client's program or during space planning. Other features, for example, help untangle the web of compliance and code issues governing office-based surgery.
Illustrated with more than 600 photographs and drawings, Medical and Dental Space Planning is an essential tool for interior designers and architects as well as dentists, physicians, and practice management consultants.
This book presents an analysis of some of the changes that have transformed the automobile industry in the last thirty years illustrating some of the most significant consequences of globalization. Focusing on the response of Europe's policy makers, it analyzes government-industry relations at both national and transnational levels, demonstrating how national policy instruments have been eroded by regional, political and economic integration. There has been a significant and irreversible shift in the locus of decision-making power from nation states to the regional level in the automobile sector.
Weddings are celebrated all around the world. Different cultures have different ways of observing or commemorating the ceremony, but all of them formalize a union between two individuals. Some cultures even make a banquet out of the wedding and it lasts for several days! The wedding ceremony itself is particular to someone's culture and religion. Sometimes people mix traditional ceremonies and religious practices for a truly unique, personalized wedding. In the past, couples have traditionally taken the responsibility of planning their own wedding. Today, with Wedding Event Planners, this can make the process a little bit easier. No matter what culture you're from, however, one thing still remains constant: the couple is at the center of the ceremony....and the price can be intimidating!
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